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9:11pm on Tuesday the 23rd of July
DAYS OF VODKA AND POTATOES

Igor Volodin believes vodka is no more harmful than chocolate. He is proud to be the first Russian to produce the spirit in a special women's version, designed to be sipped with salad after a workout in the gym.

Touted as a glamour product for upwardly mobile women in booming Russia, Damskaya or "Ladies" vodka worries doctors, who fear a fresh wave of female alcoholics in a country already suffering one of the world's worst drink problems.

The Moscow Serbsky Institute for Social and Forensic Psychiatry says Russia has 2.5 million registered alcoholics, but adds the real figure is seven times higher -- more than 10 percent of Russia's population of 142 million.

...

Adverts for the new "Ladies" vodka show the elegant, violet-tinted bottle wearing a pleated white skirt which is blown upwards to reveal the label.

The images confront commuters on Moscow's metro, grab the eye on the street and leap from the pages of women's magazines.

"Between us, girls ..." runs the slogan on the adverts, which tout the product as an ideal tipple for hearty hen parties.

"Women need a drink of their own," said Volodin, sitting next to an array of his "Ladies" vodkas, which comes in lime, vanilla and almond flavors, or just straight for cocktails.

"In Moscow, there are pink taxis for ladies, there are light cigarettes," he said. "But there was no vodka, and we asked ourselves: 'Why?' ... More people suffer from diabetes in Russia than from alcoholism, but no one bans chocolate advertisements."

REUTERS digg this

With Communism becoming vogue again in Russia, I think Ladies Vodka is a great way to ensure equality for men and women! Women in Russia have absolutely every right to drink themselves to death by their 50's also.

P.S. Alcohol never solves life's problems... except marital ones.

P.P.S. The alt header: Like Vodka For Chocolate

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